Below are six things you can do now to connect with your clients.
- Follow up, Follow up, and Follow up:
There are many Realtors, clients, mortgage lenders, and other partners who wash their hands of one another once a transaction is closed until it’s time for the subsequent closing. A great after-closing follow-up system goes a long way toward connecting with new clients and developing repeat business.
If you want to be someone’s real estate agent for life, take a few minutes to follow up via phone to see how they are enjoying the new home. At the same time, always remind them that you are happy to help any friends or family they know looking to sell their homes.
2. Separate yourself from the rest of the pack:
If you can’t answer why you are in real estate, your prospects won’t be able to either. This sets you apart from the rest of the Realtors in your market. Knowing is critical for creating your niche and becoming successful. It also makes marketing much more accessible. When you answer the “why” question, you can make the call on what your marketing should say. Don’t just focus on the clients you want. Figure out who is in the clients you already have. Growing an existing audience is much easier than building a new one.
3. Sell your success:
It’s easier to convert a potential buyer or seller into your client when they’ve seen the proof that you can sell. Ensure your sold listings are seen online by as many people as possible. If you’re not showing your transaction history online, you’re just giving buyers and sellers a reason to pass you up.
- Be careful what you post:
Look at your website, social media and online profiles to determine if you are saying the right things. Ensure the contact forms and buttons aren’t hidden throughout your site. A little bit of time spent improving your presence online can go a long way toward bringing in new business.
- Identify your real estate niche and market to it now:
When it comes to attracting clients, it’s not always about what is happening now. Thinking and being ready for what’s next is one of the best business investments you can make. What are some trends going forward? Ask yourself:
- Who in my market is “not quite ready” to buy or sell? And why?
- What’s the most significant trend in the market right now, and what’s the inverse?
Finding needs and marketing to those niches has been an excellent way for us to generate new business both in the short and long term.
6: Contact Me
If you are stuck with any of these five ideas or want other ways to attract business, set up a time with me, and together, we can structure some plans to get you business.
Ty Lacroix, Owner and Broker of Record