The Turning Point in Your Real Estate Career
What do you think is the one thing you have to have to survive and thrive in real estate? Money? An impressive car? A large sphere of influence? If you guessed any of those, you’re wrong; it’s a Strategic Plan.
Virtually every business coach on the planet stresses the importance of strategic plans, and successful Realtors live, eat, and breathe by theirs. That’s because strategic plans are the actual roadmaps that prevent them from veering off the paths that lead to their ultimate destinations.
You can take the crowded highway that average Realtors take or take the correct road to success, and no one can stop you!
Nothing has ever impacted my real estate business more than a strategic plan, and I am willing to share it with you. But be warned, it is not easy, and I read a report once that only 10% of people get past the first part of the plan.
It does not surprise me because it takes effort, some quiet time, some thinking and the fundamental challenging part, being completely honest with yourself and your present situation!
Think for a moment about a car’s GPS. It will get you to your destination, but only if you give it two critical pieces of information: where you are right now and where you want to go. In your real estate business, you have to figure those things out before you can do anything else, and they will eventually serve as the bookends of your strategic plan.
But first thing’s first
Part one of this plan is “the Brutal Truth,” where you’ll take inventory of where you are now and decide where you want to go.
The next part is “Aha, I Get It,” where you’ll learn the three core components of a killer strategic plan.
Then, the third and final part is where you’ll create “The Now I Know How Plan” based on what you uncovered in parts one and two.
Once you complete all three, these will be the cornerstone of your entire real estate business from this point forward.
We hear so much talk in our business about getting more sales and more commissions. What this talk is all about is getting more leads. Getting more information (or, more specifically, getting more high-quality leads) consistently is the KEY to getting more sales and making more money . . . Period.
What is the difference between the Realtors who are getting a ton of high-quality leads and the Realtors who struggle to get leads or who get a lot of low-quality leads?
Do successful real estate people work harder? Of course, they do.
The answer is usually that the great Realtors have a better strategy.